Introduction

Data mining technology is a systematic process used by large scale institutions to transform raw scattered data into usefully structured information. With the world advancing dramatically on the technological stance and everything becoming online, data today has become extremely vital for the big companies to know their customers well. Data mining thus depends on efficient collection of data, data warehousing and processing. Data-mining applications can be used by the institutions and business conglomerates to develop or modify new products to appeal the sentiment of their clients. 

  1. How data-mining works?
  2. Applications of Data-mining

1) How data-mining works?

Data-mining applications are used to model applications that enhance search engine and website technology. Data mining consists of screening and analysing large chunks of data to derive concrete patterns and trending activities. The broad applications of data-mining include database marketing, risk management, detecting fraudulent deals and spam Emails. Although the most primary application of data-mining is to identify the sentiments or opinions of the target users.

Data-mining technology and its application can be broken down into five major steps. The very first step for the institutions is to collect data and load the same into database-warehouses. Following the loading of data, the data is stored either on the company’s in-house servers or the cloud server. The company’s data analysts, business teams and the management professionals access the data and organize it in a structured way.

2) Applications of Data-mining:

  • Healthcare:

One of the most significant data-mining applications is its implementation in healthcare. Data mining in healthcare can dramatically improve health-care systems. Data-mining technology can be used to predict the volume of patients in multiple categories. Data mining applications are used to design models that can help to ensure patients receive appropriate healthcare and facilities.

  • Financial Analysis:

The banking and financial systems have been benefited the most by the data-mining technology. The entire financial framework is significantly dependent on reliable data of a large number of users. The user data is used for tracking loans payments, determining credit ratings. Data-mining applications in banking are also used for preventing crimes and frauds.

  • Market Basket Analysis:

Market basket analysis is a practical theory according to which if a buyer purchases a certain quantity of items, he will tend to buy it more in the future. This theory helps retailers to grasp the buying frequency and behaviour of customers. Data mining applications helps to analyse the data using differential analysis of customers in various demographic groups.

  • Telecommunication Industry:

With the enhancing telecommunication industries and internet facilities, data-mining applications in telecommunication have enabled major industry players to know their customer base well and develop their services. 

  • Education:

Educational data mining is a relatively new branch of data-mining which helps in predicting learning proclivity of students. Its major focus is the development of methods to enhance scientific learning.

  • Retail Industry:

The Fast Moving Consumer Goods (FMCG) are heavily dependent on data-mining applications wearing the data of clients and customers play a major role in placing orders and delivering the same. 

  • Manufacturing Engineering:

One of the applications of data-mining can be seen in the sector of manufacturing wherein the data-mining models can be used to discover various patterns in complex manufacturing processes. The data mining technology is used to define relationships between the architecture of the product and its portfolio. The data mining tools are also used to figure out the development time of a product.

  • Energy Industry:

Hefty data is even available in the cyclical sector of energy which necessitates the execution of data mining applications in the industry. Machine learning applications of data mining are the most used in the industry in the prediction of power outputs and energy demands.

  • Lie Detection: 

Law enforcement use applications of data mining to collect, structure and analysis data from previous investigations to forge a model for lie detection. This enhances the probability of correct judgement and bringing out the truths from criminals. 

  • Biological Data Mining:

In genetics and biomedical research, data mining applications are common to characterize patients’ behavioural patterns and identifying medical therapies for illnesses.

  • To counter terrorism:

The mathematical algorithms of data mining trends help to predict the probabilities of any malicious acts of the probable terrorist institutes. The data mining technology helps to determine where strategically the workforce should be deployed.  

  • Corporate Surveillance:

Data mining tools are used to monitor a person’s or group’s behaviour by a corporation.

This data is collected for marketing or is shared with government agencies. 

  • Bioinformatics:

Mining biological and genetic data is essential in extracting critical information from massive datasets gathered in biology. Data mining tools and data mining applications are useful in applications like protein function inference and disease prognosis. 

  • Research Analysis:

Data mining applications are used for data cleaning, data processing and integration of various database warehouses which are essential for executing research.

  • Stock Market Analysis:

The movement of stocks relies on capital flow and capital exit from the markets. Analysts can use data mining tools to conduct a technical analysis of the stock and index charts.

  • Intrusion Detection:

With the growing reach of the internet, the issues of confidentiality and security have become essential. Data mining tools can be used to design algorithms to inhibit malicious intrusion of unethical entities and thus shield confidential information. 

  • Television and radio:

Television and radio networks apply real time data mining tools and algorithms to keep a track of their live audiences. Data mining applications allow networks to make recommendations to the audience.

  • Artificial Intelligence:

The output patterns of the artificial systems come from data mining applications and so data mining technology forms a major constituent of the artificial intelligence systems.

  • Farming:

Modern day farmers are using data mining applications and algorithms to calculate the yield of vegetables with the number of nutrients as required by the crops. 

  • Logistics: 

The data mining technology is implemented in modern day transportation facilities wherein it helps in the scheduling of vehicles moving in and out from warehouses and outlets. The data mining tools help to optimize time and reduce costs.

Conclusion

If you are interested in making a career in the Data Science domain, our 11-month in-person Postgraduate Certificate Diploma in Data Science course can help you immensely in becoming a successful Data Science professional. 

ALSO READ

SHARE
share

Are you ready to build your own career?