If you are interested in learning about Product Management, you must have come across the phrase ‘Product Management tools and techniques’ at some point and wondered, ‘what is a Product Management tool?’ Don’t worry. In this blog, we have not only simplified what Product Management software is but also have compiled a list of some of the best Product Management tools in 2020.

Product management tools

Table of contents

  1. Pendo
  2. Google Analytics
  3. Segment
  4. Mixpanel
  5. SurveyMonkey
  6. Google Forms
  7. Typeform
  8. ProductPlan
  9. Aha!
  10. ProdPad
  11. Jira
  12. Trello
  13. Microsoft Project
  14. Flaticon
  15. Mockingbird
  16. Axure
  17. Google Drive
  18. Zoom
  19. Confluence
  20. Slack

What are Product Management tools?

Product Management tools are software that can help enterprises with everything that concerns the Product Management Life Cycle, from the product formulation to the completion stage, making the process of product development quick and efficient. Product Managers need to choose the best Product Management tools to ensure that their ideas turn into finished products, as intended. A fully optimized Product Manager can increase the company’s profit by 34.2%, and the right Product Management tool can help take this number even higher. 

Now that you’ve understood the need for efficient Product Management tools let’s look at some of these that are currently available. We have curated a list of creme-da-la-creme tools for Product Management in 2020 and listed them according to their use.

Let’s begin.

Best Product Management Tools for Analytics

1. Pendo

pendo

The first tool on our list is Pendo. Pendo provides user analytics, such as customer feedback and sentiment, that helps enterprises understand their customers better throughout their product journeys.

2. Google Analytics

Google analytics

Google Analytics is one of the most popular online Product Management tools. It helps discover web traffic to your websites such as the audience demographic, user site navigation, and other relevant analytics that can help improve your website.

3. Segment

Segment

Segment is an all-in-one solution to collect, manage, and route customer analytics data to different teams in an organization. A segment is one of the best free Product Management tools available as it includes 1000 visitors per month and 300+ integrations. Depending on use, there are monthly as well as custom pricing available.

4. Mixpanel

mixpanel

When it comes to Mobile Analytics, Mixpanel is one of the best free Product Management tools. Mixpanel focuses on analytics for mobile sites. Mixpanel, too, allows free packages that include complete analytics and provides 1000 monthly tracked users. Like Segment, Mixpanel also has regular and custom pricing plans, as per requirements.

Best Product Management Tools for Customer Surveys

5. SurveyMonkey

Survey monkey

SurveyMonkey has a catalog of over 200 templates that allows users to create and publish surveys in a matter of minutes. SurveyMonkey also has personal and business plans available for users.

6. Google Forms

Google forms

Google Forms is one of the most straightforward yet powerful online Product Management tools for customer surveys. It provides users with the option to create questionnaires for free. The form can be shared easily with the target audience to gather their responses. 

7. Typeform

Typeform

Typeform is one of the easy-to-use online Product Management tools to build forms. It enables users to create surveys or quizzes easily on any device, whether a desktop, laptop, or mobile. 

Best Product Management Software for Road Mapping

8. ProductPlan

Product plan

ProductPlan is an easy-to-use software to build and share beautiful and detailed product roadmaps with different teams and members of your organization.

9. Aha!

Aha

Aha is a web-based Product Management tool that can outline your product’s strategy, features, and ideas by enabling you to create a visual roadmap. One of Aha!’s most powerful features is that it can be integrated with popular platforms such as Azure DevOps.

10. ProdPad

Prodpad

ProdPad helps enterprises build customer-centric products by enabling them to gather customer data and create a product roadmap accordingly.

Best Product Management Software for Project Management

11. Jira

Jira software

Jira is a tool dedicated to software development. It is tracking software that can help track bugs and other issues in software. It is a free tool for software development and releases. The free-to-use version provides most of the functionalities needed in the software development and deployment phase.

12. Trello

Trello

Trello is a web-based app that groups and organizes projects using boards and cards. It enables users to easily track and share various project-related items with the concerned teams through these boards and cards.

13. Microsoft Project

Microsoft project

Microsoft’s offering is a popular project management tool among professionals. It allows users to easily track projects by organizing them in a Gantt Chart format. Microsoft Project is built on Azure, one of the most potent enterprise Cloud Computing services.

Best Product Management Software for Website Design and Wireframing

14. Flaticon

Flaticon

Flaticon is a search engine for 2 million+ glyph vector icons. It provides a catalog of icons available in PNG, SVG, EPS, PSD, and BASE 64 formats. Users have the option to download free or paid icons according to their needs.

15. Mockingbird

Mockingbird

Mockingbird is an online tool for quickly creating and sharing wireframes with other team members. Users can create mockups of their website or app in minutes with Mockingbird.

16. Axure

axure

Axure is a powerful tool that allows users to plan, prototype, and design applications without code. You can create dynamic content with various elements easily with the drag and drop functionality. You can create idea boards, drawings, flowcharts, and website wireframes easily with Axure.

Best Product Management software for collaboration

17. Google Drive

Google drive

Google Drive is a popular cloud-based tool used by professionals for collaborative purposes. Users can easily share files such as documents, spreadsheets, and presentations with other team members using Google Drive. Google Drive can be used seamlessly with other Google products to enhance productivity.

18. Zoom

zoom

Zoom has gained popularity in the last few months. It is a simple-to-use video calling app that allows users to communicate with others over a video call. Zoom’s features such as screen-sharing and participation limit of a hundred users (can be increased to five hundred with an add-on) contribute to its popularity.

19. Confluence

confluence

Confluence is a collaborative tool provided by Atlassian, the organization that also has other Product Management software such as Jira and Trello. It helps users to create documents easily in a synergistic way. Team members can give feedback to others and work on the document until it is finalized.

20. Slack

Slack

Slack is another popular tool amongst professionals. It provides a single platform for all collaboration and communication needs of an enterprise.

Conclusion

If you have a fair bit of an idea of what Product Management tools you require but aren’t entirely sure, you can opt for trial versions of most of the above-mentioned software. This will help you get accustomed to the software and determine which tools prove to be of actual use to you and your business. 

Once you get comfortable with a specific tool, ensure that the tool is adopted throughout the organization to ensure seamless work collaboration and improved workplace productivity.

Now that you have an understanding of various Product Management tools, you can choose the ones that best fit your needs. Did we miss something? You can also let us know what tools do product managers use at your organization.

Tips:

  • Understand the intrinsic as well as extrinsic factors while choosing a Product Management tool. Understand your company’s motivation for using the product.
  • As a Product Manager, you should have problem-solving and Analytical skills to ensure that the product development process is seamless.
  • To improve productivity, you must also have a strategic roadmap in place, outlining the possible challenges you will face and solutions to them.
  • Be flexible and switch between various Product Management tools that offer the same services so that you can choose a platform that best suits your needs.

Do you also wish to become a Product Manager? Our holistic Postgraduate Certificate Program in Product Management in collaboration with IIM Indore is a 6-month online program that will enable you to gain a comprehensive understanding of all the aspects of Product Management. If you are ready for this once in a lifetime opportunity of going through a complete product lifecycle, this program is for you! Check it out!

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