Introduction

The role of product packaging is becoming very important with the increased emphasis put on self-service marketing. Great packaging is going to make your item pop and hop into customers’ carts off the rack. Not only does it provide protection for the product, but it also acts as a promotional tool. Sometimes, customers assess the quality of the product from the packaging. Packaging has played an important role in the success of many brands, such as Colgate Toothpaste, Taj Mahal Tea, etc.

  1. What is Product Packaging?
  2. Product Packaging ideas
  3. Types of Product Packaging
  4. Levels of Product Packaging 
  5. Product Packaging in Marketing

1. What is Product Packaging?

Product packaging design refers to the production of a product’s exterior. This includes material and shapes options, as well as graphics, colors, and fonts used on the packaging, a package, a can, a bottle of any sort of container. It has been described as a silent salesman. Packaging keeps the globe orderly. Product Packaging example includes a box for your M&Ms, a hamper for your dirty laundry, or the bottle that holds together your beer’s delicious liquid particles, the stuff we put in is essential’.

2. Product Packaging ideas

Before jumping to the project packaging ideas, let’s first see the information that is required before the step of product packaging.

  • Understand the layers of packaging: In product packaging, there are three layers”: outer packaging, inner packaging, and product packaging. One or all three of these need your product.
  • Choose the right type of packaging
  • Evaluate packaging design.

Now talking about product packaging ideas, product packing ideas can differ from brand to brand, person to person, let’s have a look at how to make creative product packaging:

  • Build a Package that is Reusable: The market for boutique drinks is mature and highly competitive, so you would think that when it comes to packaging there are few very fresh ideas.
  • Make your packaging the subject of design: Most individuals think first of the product and second of the packaging, but Process Products turned the equation around.
  • Apply to your packaging a little extra: You can have very traditional packaging sometimes but stand out from the crowd by simply adding a little twist to it.
  • Develop Fun Packaging: Fun packaging doesn’t only have to be for girls, it’s still fun for adults after all. In adult products, the bright colors and odd shapes that dominate children’s products can work, but typically a more subtle approach is better.
  • For Inspiration, look to Nature: Nature has some wonderful examples of “innovative packaging.” Consider the banana, the pea-pod, the kangaroo pouch, the pine cone, all of which are examples of effective packaging produced by nature.

3. Types of Product Packaging

It is clear that packaging plays a major role in a product’s perceived value as a whole. It is always difficult to choose the most suitable packaging option for your product with all the packaging and package options available in today’s market. Let’s look at some of the various types of packaging options that you can use to improve your product.

  • Paperboard boxes: Paperboard is a lightweight, but solid, paper-based material. For making custom shapes and structures, it can be quickly cut and manipulated. Such qualities make it suitable to be used in customized packaging. Paperboard packaging comes in different grades, each appropriate for various requirements for packaging. Thus it is the best product packaging.
  • Plastic boxes: In a large variety of items, from spaceships to paper clips, plastic is used. A variety of conventional materials have already been replaced by plastic, such as wood, leather, glass, ceramic, and so on. There are several benefits of plastic package packaging where they can be recycled, and they are usually much more durable than paperboard boxes.
  • Shrink Wrap: A flexible packaging choice is shrink wrap. You can wrap it around the entire object, or a whole pallet or product crate. This will help keep them together, making it easier to move them. Besides that, it defends against impacts, abrasions, and punctures. Often it gives the packaging a special visual appeal. Most notably, low rates make it cost-effective. Thus, it will reduce shipping costs greatly.
  • Rigid boxes: A rigid box is made of highly condensed paperboard that is four times thicker than the paperboard used in a regular folding carton construction. The boxes that contain Apple’s iPhones and iPads, which are 2-piece rigid setup boxes, are the simplest real-world example of rigid boxes. Rigid boxes are certainly among the costliest box types, relative to paperboard and corrugated boxes.
  • Packaging for Transport or Shipping: These forms of packaging are the ones used from one location to another to transport bulk goods or smaller, inner packages. There are several kinds of packages that can be personalized according to the needs of the organization for shipping goods. Here are some examples of packages for delivery.

4. Levels of Product Packaging 

Here are the three types of level of packaging:

  1. Primary packaging: Primary packaging refers to the immediate box of the product. In some instances, this kit is kept until the product is ready for use by the customer. Plastic bags for pants, let’s consider Product Packaging example, although such containers are used during the life of the product in certain other situations, such as the bottle containing jam or tomato sauce, etc. The aim of primary packaging is typically to educate the client and provide information about the uses and features of that product. This second purpose also enables us to identify product labels as primary packagings, such as labels often applied to food containers for nutritional information.
  2. Secondary packaging: Another level of packaging which is widely used for protection, bundling, and marketing purposes is secondary packaging. A product’s secondary packaging also blends many products together, such as a box that contains several soda cans together in one compact package. Your primary packaging will be the soda cans and the box that holds them together is called the secondary packaging level. To help draw consumers to your product, secondary packaging is visually appealing. Usually, this level of packaging is printed with high-quality pictures, logos, and other branding materials. The secondary packaging is what your customers first see while shopping in the store, so your sales figures will make a big difference.
  3. Tertiary packaging: Tertiary packaging varies from both the main and secondary levels of packaging because the end consumer does not normally see it. Tertiary packaging does not require visual appeal because its primary purpose is to provide security during shipment and storage, although some businesses prefer to use limited marketing at this stage. Tertiary packaging also offers a simple way of easily transferring inventory with fast handling. Tertiary is a level of packaging that could include anything from a wide box that mixes smaller containers containing your goods to a complete pallet configuration with a corner board and stretch wrap holding together many products. It is important to maximize this level of packaging in order to bundle products as tightly as possible and to provide all the security that the products will need during travel.

5. Product Packaging in Marketing

We know about a marketing mix of the four very significant P’s, namely Commodity, Price, Place, and Promotion. But did you know that many consider packaging to be another P that is equally important? That’s right, a product’s packaging is a very significant marketing element.

Product packaging is extremely relevant to marketing. One of the key methods companies use to connect with their existing members and retain new members is the packaging. Your non-profit can create a lasting impression and generate positive brand recognition by providing good quality and unique packaging.

  • Protection: Protection is the first and the most obvious application of packaging. It physically prevents the items from harm due to environmental conditions that can be caused. Protection is a defense against breakage, moisture, dust, changes in temperature, etc.
  • Safety: It is important to ensure that there is no messing with the packaging of items. A product’s packaging will shield the products from any external elements or alterations. The chance of any pilferage would be minimized by high-quality shipments.
  • Convenience: Goods have to be transported from production to consumption, distributed, processed, and stored during their journey. For all parties involved, the packaging would make the process of handling goods more convenient.

Conclusion

Thus, product packaging plays a very important role in marketing, increasing sales, and keeping the product safe until it reaches the customer.

Interested to learn all about Product Management from the best minds in the industry? Check out our Product Management Course. This 6-month-long program takes place online through live instructor-led sessions. It is the only program in India that offers the ‘Bring Your Own Product (BYOP)’ feature so that learners can build their product idea into a full-blown product, and go through an entire Product Development lifecycle. Not only this, but this is the only program in India with a curriculum that conforms to the 5i Framework. Post completion, learners receive a joint certification from the Indian Institute of Management, Indore, and Jigsaw Academy. 

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