Effective Ways To Draft A Surefire Sales Strategy For A Business


Willing to know how to leverage the sales strategy program for your own business? Whether a business is involved in a B2B sales strategy, an inbound or outbound strategy, a small to medium business (SMB), or an enterprise, a reliable source of revenue is essential for the company to survive. A reliable revenue stream is achieved by aligning specific sales activities with solid, thoughtful, and data-supported objectives that are in line with the company’s long-term goals.    

According to data published in The Harvard Business Review, the sales experience, from calling to closing, accounts for more than 50% of client loyalty. 

The adage, stop planning and start doing, is similar to the famous saying shoot first and ask questions later, because no sales strategy plans succeed without execution. Without a sales strategy plan, sales representatives and directors make decisions based on what is in front of them at the time. There is no carelessness or foolishness on their part, but rather an unawareness of the company’s long-term goals. Thus, data-driven objectives are difficult to tie to sales activities.      

It is, therefore, essential for sales directors to develop a sales strategy plan to ensure long-term, dependable growth throughout their organization. 

What’s a Sales Strategy? 

A sales strategy is a method of selling products or services in order to generate and increase revenue for the company or individual. Having a successful sales strategy plan allows you to sell your products or services over and over again. Testing, evaluation, and optimization process are always conducted to ensure that the sales strategy is effective. 

Types of Sales Strategies 

The five key sales strategies are as follows: 

  • Value-based selling: A value-based sales strategy program emphasizes how the product supports an individual customer’s unique needs in contrast to other sales strategies that focus on what the product is.
  • Solution selling: As part of the solution selling sales strategy program, the salesperson assists the prospect in identifying their needs and recommends the products and services that are best suited to meet those needs. In many cases, the sales representative seeks out opportunities to identify a problem that the prospect is unaware of – and to provide them with information about how much it costs them, how urgently they should address it, and the best solution. 
  • Consultative selling: Consultative selling currently represents one of the most effective types of sales strategies. Sales representatives position themselves as reliable and trusted sources of information that prospects can use to improve their bottom line. In consultative selling, representatives assume a consulting role, which is intended to provide prospects with valuable information – rather than pitch them a product.
  • Challenger selling: Based on a study of 1,000 sales managers from various industries, Brent Adamson and Matthew Dixon developed the challenge sales strategy program. It is similar to solution selling; however, it is primarily concerned with finding opportunities for the prospect to open up a new business model. By challenging a prospect’s business model, the sales representative attempts to demonstrate how the product or service offered could create new value for the client. 
  • SPIN selling: In SPIN selling, representatives and prospects engage in dialogue to establish strong emotional bonds. A major goal of SPIN is to create a high exit hurdle from the sales process in addition to asking lots of questions and learning what the prospect needs first-hand. 

Sales Strategy Examples 

Some sale strategy examples that will surely help your business are: 

  • Sales representatives should serve as spokespeople for your brand. 
  • Optimizing sale strategy plan with a customer relationship management system. 
  • Improve the purchasing decision-making process for your buyers. 
  • Getting referrals from happy clients because around 84% of people buy products. 

These are some best examples of different strategies of marketing that can surely help your business in the best ways possible to develop a sales strategy plan. 

How to Develop a Winning Sales Strategy Plan? 

When you want to develop a winning sales strategy plan, many elements must be followed. These elements help you to do sales planning in a strategic way to build a solid winning strategy sales plan. These elements are illustrated below:  

  • Corporate Alignment: Executing the corporate strategy is the sales team’s responsibility. The marketing program, customer success program, and other internal and external communication programs contribute to creating brand awareness, but sales bring in revenue for the company. There is more to this than simply reaching revenue targets. In addition to market positioning, maturity, and customer perception, senior executives are concerned about what their brand stands for. When developing a sales strategy plan, it is essential to consider the “big picture” enterprise goals. Without this, the organization’s future is at risk. 
  • Go-to-Customer Strategy: In this section, to plan sales strategy, you will learn how to reach your target audience most effectively as an organization. It is important to note that the go-to-customer strategy is a process that continues to evolve and needs to be revised on a regular basis to reflect changes in the market. 
  • Customer Centricity: Customer service is the foundation of every company. Henceforth, the customer experience you want to create or the way you hold your customers is at the heart of any sales strategy.  Despite the fact that customer experience is not exclusively a sales issue, we are inevitably in contact with them every day as they develop their primary relationship with our company.  Thus, their experience with the sales team affects their opinion of the organization and, in turn, the way they share that experience with their peers or through social networks, either positively or negatively. 
  • SWOT Analysis: The SWOT analysis is another critical element of developing a sales strategy plan. Examining a company’s Strengths, Weaknesses, Opportunities, and threats can assess its challenges when venturing into a new market or under increasing competition. The analysis of each of these areas will assist businesses in maximizing their strengths, minimizing their weaknesses, uncovering new opportunities, and addressing any potential threats. 

How to Draft a Winning Sales Strategy Plan? 

Every business needs sales to plan to achieve its goals, from an entrepreneur who wants to start a small business to a well-established big business. As soon as you are ready to draft a winning sales strategy plan, follow these steps to ensure you get the best results: 

Defining the Goals and Objectives 

The first step in the sales planning process should always be to outline your goals clearly and state your objectives. In addition to the expected sales volume, you should indicate any markets and territories you anticipate reaching in the future. Let’s say, for example, that you own a department store that sells household items and electronics. If you are looking to establish yourself as a trusted local retailer as a part of your business plan, you should ask yourself the following questions:

  1. How do you define your customer base? 
  2. Do they shop online? 
  3. What factors outside and inside your company might affect your sales? 

In order to achieve your goals, it is important to establish your main objectives precisely in order to plan your future steps around what you need to accomplish. 

Evaluate the Current Situation 

After determining your goal in the first step, the next step in the process of sales planning is to create an honest assessment of your business situation in relation to that goal.

Identify your strengths and assets and review them. Look at the resources you have at your disposal and how you can use them to achieve your goals. An example of this would be the ability to build personal relationships and to gain competitive advantages like new products or services.

Formulate and Outline the Sales Strategy Plan 

A sales strategy is a set of tactics your sales team uses to reach out to potential customers. It may include marketing channels, lead generation procedures, client outreach procedures, and other marketing channels your sales team uses to generate leads. 

Determine the Roles and Responsibilities of the Sales Team 

An effective sales plan objective should be to determine the roles and responsibilities of the individual working in an organization.
There should be clear roles assigned to every sales team member. Regardless of whether the roles vary from one person to another or not. 

In order to achieve the best sales results, defining the sales director of the team is essential because it clarifies the company’s focus and instructs the team on what it needs to do in order to achieve its goals. Whether it comes from a team leader or the CEO, leadership should communicate the plan clearly to the sales team to ensure they are on the right track. 

Communicate Sales Objectives to Other Departments 

Creating a sales plan is not just about updating the company’s president; it should provide a complete understanding of the company’s sales objectives to everyone within the organization.

It is important to clearly explain your plan to all other members of the company in order to ensure they understand the goals and procedures of the sales team. Interacting with the sales team and our clients makes other departments more efficient and productive. Additionally, it also conveys to the clients a certain level of professionalism and quality about the company as a whole. 

Give the Sales Team Access to Tools 

Customer relationship management (CRM) software can help salespeople achieve their stated goals. With CRM software that can be customized to meet your company’s needs, your team will be able to work more efficiently and effectively. 

Explain How Progress Will Be Tracked  

You should provide strategic guidance and insight into monitoring progress. A quarterly review of the company’s progress is crucial. 


So, now you should know how to leverage the sales strategy program for your business. Check out UNext Jigsaw’s Executive Program in Strategic Sales Management, which will surely guide you to master the formulation of sales strategy plans. With its expert curated curriculum and hands-on learning pedagogy, the program has everything to help you excel in today’s digital sales world.

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