Introduction

In this write up we shall explore the world of email marketing, and explore some of the best email marketing tools available for businesses to reach out to a larger audience via email.

The marketing team, one of the lifelines of any business, whether it is new in the market or whether it has been around for over a decade or more. Marketing creates brand recognition, brand equity, and drives sales. Marketing depends on a number of mediums in the form of email marketing tools to reach out to the target consumer group, including social media, emails, print, and multimedia. Of these, the email medium is known to reach out to larger masses than other mediums.

If you look at the facts, as of a recent survey, 73% of millennials prefer email as a form of business communication more than any other medium. Email marketing allows you to adapt your marketing programs easily and quickly to various demographics. If we want to list out the main features that email marketing enjoys, it would include,

  • Reach out to a larger audience.
  • Easily share industry events and updates.
  • Informing about promotional activities
  • Guide consumers through to the sales funnel.

If you too are looking to take advantage of the edge that email marketing has over other mediums, here is a list of best email marketing tools that are popular with consumer businesses across industries.

List of Email Marketing Tools

  1. Active Campaign
  2. MailChimp
  3. Gist
  4. Constant Contact
  5. HubSpot
  6. GlueUp
  7. Zoho

1. Active Campaign

If you are looking for a complete package to help you with email marketing, Active Campaign offers analytically rich insights and appears to be the ideal email marketing tool, while also assisting sales and service teams. Active Campaign is also known to be cost-efficient, relative to other similar tools in the market virtually. Active Campaign has advanced analytics allowing you to see how well your email marketing campaigns are working. It also allows you to run A/B testing, enabling you to identify the effectiveness of your campaigns. Active Campaign also lets you automate marketing activities, helping with your overall digital marketing efforts.

Like many other preferred email marketing tools, Active Campaign also offers attractive email templates. The one thing that stands out with Active Campaign is, that it helps automate sales CRM by prioritizing leads keeping track of every interaction.

2. MailChimp

MailChimp is the preferred email marketing tool for many big and established businesses. MailChimp helps to build on potential leads and engage them to convert into real sales. With flexible pricing and quick onboarding, Mailchimp can get you up and running in a matter of minutes. Some of the features that Mailchimp offers are,

  • Advanced segmentation with improved targeting of the right audience.
  • An ongoing and automated marketing campaign to reconnect with both past clients and potential consumers.
  • Real-time analytics that lets you figure out the email campaign-related statistics on the fly.

3. Gist

Gist offers a comprehensive package of products and services in the digital marketing domain. With Gist, you can create a captivating customer experience. The comprehensive solution offered by Gist, includes a live chatbot, marketing automation, and event tracking. Some of the striking features of Gist are

  • Live chatbots allow real-time conversations with multiple customers, allowing you to engage them in real-time conversations and promotions.
  • Gist can handle leads from multiple channels including some of the most popular social media applications.
  • A feature called inbox automation lets you save time and improve productivity.

4. Constant Contact

A constant Contact is again a tool that does more than just email marketing. It has support for creating websites, setting up an online store, and managing social marketing apart from helping you design the perfect email marketing campaign. Some of the noteworthy features of Constant Contact are,

Helps create interactive email campaigns that grab attention and enable conversations with your audience.

Custom forms on your website allow you to grow your contact list.

Advanced and granular reporting for deep insights into your email marketing campaign.

5. HubSpot

Another all-in-one solution that offers assistance in marketing efforts to sales conversions, HubSpot has features like lead management, pipeline management, and ad software. Noteworthy features of HubSpot include,

  • HubSpot features email campaigns, google analytics, and social media management in one easy-to-use console.
  • HubSpot offers email workflows to easily automate tasks and sales processes.
  • HubSpot ensures best SEO practices and helps improve Google rankings significantly.

6. GlueUp

GlueUp, specially designed for the event management industry, helps you deploy email marketing in support of ticket sales and revenue. With its ability to create stand-out campaigns easily, GlueUp is perfect for even management businesses. Some of the important features that GlueUp boasts of are,

GlueUp helps in creating hundreds of captivating and engaging event promotions.

GlueUp also lets you market and sell webinars and online courses.

A unique Membership Management Suite lets you use GlueUp to effectively engage your customers.

7. Zoho

Zoho helps drive up your customer engagement and sales with stunning email templates backed by real-time analytics. Not only marketing, Zoho offers a full range of products to help you automate your marketing strategies and improve productivity. Zoho might be the closest to a complete package with human resources, accounting, marketing, and sales, all rolled into one integrated application for running your day-to-day operations. Some of the striking features of Zoho are,

  • Create some of the most striking and interactive email campaigns with landing page builders and forms.
  • In-depth analytics helps you identify new business opportunities and revenue streams, other than help you track performance with well-defined metrics.

Conclusion

This brings us to the discussion of various email marketing tools. With exposure to multiple tools with a wide range of capabilities, your chances of getting picked up for the next round of hiring by a leading company, increase manifold. Log onto Jigsaw Academy for over a dozen courses on digital marketing tools and techniques to get the right kind of exposure you have been looking for.

If you are interested in making it big in the world of data and evolve as a Future Leader, you may consider our Integrated Program in Business Analytics, a 10-month online program, in collaboration with IIM Indore!

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