Introduction

Social Media Management is a way to take advantage of the various social media management tools for gaining a business advantage in terms of outreach, involving social media influencers, and marketing strategies through social media. Social media is also defined as a process of designing, publishing, and promoting content over social media applications like Facebook, YouTube, Reddit among others.

One of the primary tasks done with the help of social media management tools is, keeping a tab on trends, mostly short-term, and helping tweak social media-based algorithms to take advantage of such trends. Social Media management tools also make it easier to manage and schedule content over these social media applications. Social media management tools are thus a big and important part of Digital Marketing.

We shall try to explore the list of top social media management tools – features and benefits that digital marketing professionals gain using these tools.

List of  Top Social Management Tools

  1. Buffer
  2. Sprout Social
  3. Sendible
  4. Social Pilot
  5. Edgar
  6. Post Planner
  7. CoSchedule
  8. Later

1. Buffer 

One of the tools that are ideal for beginners in social media management, Buffer is easy to pick up and has both paid and free versions. Buffer can connect to social media apps like Facebook, Linkedin, Twitter, Instagram, and Pinterest. Buffer creates a schedule for each app, based on the best practices followed in each. This schedule can be later tweaked, adjusting for your goals and calendar.

Buffer also offers a browser extension that lets you easily queue or schedule web content. The one thing lacking in Buffer is advanced analytics. When compared to other social media management tools, Buffer does not offer deep-dive analysis of your social media programs. For deeper analytics, you will need to use Buffer Analyze, which lets you go beyond basic analysis and reporting.

2. Sprout Social

Sprout Social is available for almost all social media platforms and allows you to

Sprout Social is one social media management tool that connects to almost all social media platforms. This effective social media management tool allows team members to respond to comments, messages, assign tasks, tag, and track campaigns. Sprout Social also offers in-depth analytics allowing you to adjust and adapt your strategies for wider coverage. Sprout Social is for those serious about taking their business strategies to social media, as Sprout Social will cost you significantly compared to other tools mentioned here.

3. Sendible

Targeted at small to midsize (SMBs) Sendible is a powerful social media management tool designed to handle multiple brands, on multiple social media platforms across multiple clients. Sendible is cloud-native and easy to fire up with a free trial before you actually start on their subscription. Sendible supports, Facebook, Pinterest, Twitter, LinkedIn, Instagram, Google My Business. Sendible allows you to focus on specific clients across a variety of brands and campaigns.

4. Social Pilot

Once again, a social media management tool targeted at small and midsized businesses Social Pilot is an affordable tool featuring an easy-to-use dashboard. With client management features, Social Pilot also offers reasonable in-depth analytical capabilities. Social Pilot has a content management feature that categorizes articles on the web into categories or segments like tech, health, education and recommends content based on your product type and brand.

5. Edgar

The feature that is most interesting about this social media management tool, is that it creates social content for you apart from helping manage content on social media. The AI-powered Edgar composes quotes to share with social media followers based on the links that you upload on the platform. It also allows for manual updates and quotes. Edgar can also auto analyze trends and lets you know which content will do well and creates updates and quotes. Limited in analytical capability Edgar scores well on the AI-based writing option that it offers. It is the only one on this list that is capable of content creation.

6. Post Planner

Post Planner helps you find good content, post consistently, and maintain your social calendar, by focussing on the necessary basics for a successful social media campaign.  Post Planner is also targeted at the small to mid-size segment with an affordable price tag. Post planner supports Facebook, Instagram, Linked In, Pinterest and Twitter. Post Planner helps you create an automated queue and lets you add posts in a timely, scheduled manner. Post Planner also allows you to explore top content from Facebook, Reddit, Twitter, Google, all within a single interface.

7. CoSchedule

CoSchedule, one of the trusted social media management tools, also allows consolidation and collaboration. It helps in consolidating all your digital marketing channels into a single dashboard. Team members can assign and share tasks making it ideal for larger teams. CoSchedule also helps you post your content at the right time to be able to be in sync with your followers.

8. Later

Later is a treat for graphic designers in the social media management business, one that focuses primarily on Instagram content, but also supports other social media apps like Facebook, Twitter, and Pinterest. An easy-to-use and intuitive interface that even allows you to drag and drop images to create scheduled content. Later is targeted at small and mid-sized businesses that primarily depend on visual content for marketing. 

Conclusion

This brings us to the end of discussing the various social media management tools. With so many tools to deal with, it becomes challenging to traverse this learning curve. But with the right basics and an experienced faculty, you can easily traverse through this maze at Jigsaw Academy. Explore our courses on Digital Marketing and Social Media management that are comprehensive and prepare you for the challenges ahead.

Big data analysts are at the vanguard of the journey towards an ever more data-centric world. Being powerful intellectual resources, companies are going the extra mile to hire and retain them. You too can come on board, and take this journey with our Big Data Specialization course.

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