Categories: Web Analytics

Expert Speak: Analytics at Big Basket

Analytics drives processes and growth of hundreds of tech companies out there. Netflix uses analytics in its operations, Chai point uses it for stock replenishment, and even the popular online dating app – OKCupid – uses analytics to find your matches.

In the bandwagon of companies and services that rely on analytics for customer experience and optimization of processes is the popular e-commerce platform for groceries – Big Basket. The online retail giant that operates in major Indian cities also makes extensive use of analytics and Big Data for distinct purposes.

In an interview with the Pooja Ravishankar, the marketing manager at Big Basket, she shares how analytics plays a crucial role in their operations and in delivering a better customer experience. She reveals on data points on the website and sheds light on how every point collects data with valuable insights.

You can check out the quick interview here:


Also Read 

How To Build a Career in Data Science?

5 Skills You Need to Know to Become a Big Data Analyst

 

Jyotsna

Published by
Jyotsna

Recent Posts

Books on Analytics

Analytics is a vast field. At the one end, it overlaps with statistics and higher…

Career in analytics in a KPO

Do you love to explore and investigate information? Do you find spreadsheets to be a…

Indian companies using analytics

India has developed into the global hub for analytics. A large number of MNCs have…

IBM: Betting big on analytics

International Business Machines Corp. Or IBM as it is popularly known recently announced its restructuring…

How to build a successful career in analytics

So you have got a job as an analyst in your dream company? Here are…

What’s the sentiment on “sentiment analysis”?

What's the sentiment on "sentiment analysis"? Is the field ready to take off?