Marketing Analytics Course

₹24,000 + taxes

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₹24,000 + taxes

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This Marketing Analytics course extensively uses Excel and covers the practice of measuring, managing, and analyzing marketing performance. It is one of the most accessible and easy to understand marketing analytics programs available online that aids in maximizing effectiveness and optimizing return on investment (ROI) for any marketing professional. This marketing analytics online course imparts a solid understanding of marketing analytics that can help marketing analysts create efficiency in retail and marketing systems to minimize spends.   Download Course Details
Learning Mode:  Online
Certification Certification:  Jigsaw Academy
Course Duration:  3 months
Access Duration:  6 months

What you get

Faculty & Technical Support
Mobile App Access
Case Studies
UChicago Certification
Guaranteed Internships
IBM Certification
IBM Certification
In-Person Faculty Support
Placement Support
Capstone Project
Online Classes
Online Q&A Sessions
IconNot Applicable
* T&C apply

Tools & Curriculum Covered

Tools Tools
Pre-Requisites: Basic knowledge of R and Excel

Overview of Marketing Analytics

Forecasting Revenue for B2B Clients

Case Study - Network Optimization

Segmentation - Market, Consumer and Product

Case Study - Channel Optimisation

Promotion Analytics

Pricing Analytics

Case Study - Pricing Analytics

Customer Retention and Brand Switching

Case Study - Customer Churn

Business Application of RFM

Case Study - Order Cancellation

Social Media Analysis Using Text Mining

Case Study - Warranty Analytics


Multiple Quizzes

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You can start by browsing through our Explore Analytics section. You could also visit our Analytics Training blog for more reading material, reports and in-depth articles on other topics like data science, machine learning, artificial intelligence, Big Data and IOT. If you’d prefer watching videos, head over to our Youtube channel.

Participants can pay through an online transfer, debit card or credit card (Visa, Master Card and Amex). Foreign students can pay via credit card or PayPal.

Our programs have been designed for all students regardless of any prior knowledge of analytics, statistics or coding. We have had and continue to have many successful students who are from non-IT or non-mathematics backgrounds. But the subject matter is quantitative, and hence a background in maths, statistics or coding is helpful. If you have specific questions regarding eligibility or prerequisites for any program, please contact us at +91 9019217000.

Jigsaw Academy has been at the forefront of analytics in India for the last 8 years. In that time, the institute has been ranked #1 in the country by Analytics India Magazine multiple times, including for the last three years running. With our expert faculty and carefully designed courses, we have been able to help several students build towards a career in analytics. We also have ongoing collaborations with prestigious institutes such as the University of Chicago and Bocconi University in Milan. In addition to individuals, we are also invested in providing high-quality analytics training at the corporate level.