5i Framework Only program that conforms to 5i Framework
Joint CertificationIndian Institute of Management, Indore & Jigsaw Academy
BYOPBring Your Own Product for learners to build their own product
Course Duration6 Months Online Instructor-Led Classes

Program Overview

The PGCP in Product Management is India’s first program that offers a once in a lifetime opportunity to aspiring Product Managers & future CEOs to learn through a holistic approach to Product Management. The curriculum design & delivery follow the 5i Framework. With BYOP( Bring Your Own Product), the program covers all key stages of a product’s life cycle

Batch Start Date: 31 Oct, 2020

Delivery mode: Live Online Instructor-led

Eligibility criteria:

  1. Graduate with minimum of 50% marks
  2. 2 years of professional experience
Top Skills You Will Learn

Batch Start Date: 31 Oct, 2020

Delivery mode: Live Online Instructor-led

Eligibility criteria:

  1. Graduate with minimum of 50% marks
  2. 2 years of professional experience


The curriculum of the 6-month-long PGCP-Product Management is developed by industry experts & IIM Indore faculty. The 5i Framework-based curriculum covers all the stages of a product’s lifecycle and is supported by Projects, Interactive Case Studies sessions, Concept Development PPTs & Tech Talks by industry experts from Fortune 500 companies.

Duration: 6 Months

180 hours is divided across 9 modules

Capstone Project: 1

Assessments: 3

  • Introduction to the 5i Framework
  • Exemplar Products
  • Concept of a product
  • Product Roles
  • Success Drivers
  • Product Life Cycle
  • Basics of Consumer Research
  • Segmentation
  • Target Market Selection
  • Buy Build Partner
  • Business Model Canvasa
  • Concepts of Innovation
  • Innovation Capabilities and Strategies
  • Creativity and Innovation
  • Idea Generation and Validation
  • Concept Generation and Testing
  • Internal and External Analysis (4Ps, 7S, PESTEL, 5 Forces)
  • Intellectual Property
  • Win/Loss Analysis
  • Performance Analysis
  • Business Model/Plan Analysis
  • Buyer Personas
  • User Personas
  • Design Thinking
  • Low Fidelity Prototyping
  • UX – Design and Interaction
  • Industrial Design
  • GTM 101 Principles
  • Product Positioning
  • Product Market Strategy
  • Brand Strategy
  • Product Sales Strategy
  • Product Service Strategy
  • Digital Product Strategy
  • Product Engineering
  • Strategy
  • Prototype Development
  • Testing and Validation
  • Documentation
  • Agile Product Development
  • Production Strategy
  • Product Costing and Pricing
  • Pricing Strategy
  • Pricing Models
  • Target Pricing
  • Lead Generation
  • Consultative Selling
  • Collateral and Pre-sales
  • Presentation and Demos
  • Beta Programs
  • Technology in Sales
  • Customer Acquisition
  • Customer Retention
  • Product Packaging
  • Product Launch
  • Product Distribution
  • Product Certification
  • Product Servicing Strategies
  • Obsolescence Management
  • Discontinuation Strategy
Download Course Outline

Capstone Project

BYOP: BRING YOUR OWN PRODUCT – By applying the learnings from all modules in the curriculum to the target ‘Product’, learners will gain a realistic & holistic exposure to the life of a Product Manager. Learners will be expected to bring a product idea into the class or pick from the projects we suggest.


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  • Promoted and nurtured by the Ministry of Human Resource Development
  • Recognized as premier management institutions, comparable to the best in the world for teaching, research and interaction with industries
  • Alumni status from prestigious IIM-I (NIRF Ranking 07)
  • Offers participant-centered approach to management education


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  • Recognized as the No.1 institute adept at training in emerging technologies like Data Science, Product Management, Cyber Security, Business Analytics, Cloud Computing, People Analytics, Digital HR, to name a few
  • Awarded the prestigious “Partner of Excellence Award 2019” by NASSCOM
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How to Apply?

Step 1
Check Eligibility Criteria & Fill in the application

Share basic details. Write a short note & upload your resume. Pay application fees INR 1,000 & submit

Step 2
The Product Manager in You

Understand the strengths you have that will make you a great Product Manager

Step 3
The Counselling

Interview with our Academic Experts

Step 4
Admission Letter & Enrolment

Upon clearing the interview with Academic Experts, you’ll get your admission letter

INR 2.8 Lakhs + taxes

USD $5,400

The payment of the program fee is applicable through a Cheque, DD, Net Banking, Credit or Debit Cards

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The Postgraduate Certificate Program in Product Management has the following eligibility criteria:

  1. Graduation or Post Graduation with minimum 50% from an accredited institution
  2. At least 2 years of professional experience in any domain or industry

You can attend the program if you are a:

  • Professional with at least 2 years of work experience
  • Business Manager like Marketing Manager, Production Manager, Project Manager, Sales Manager, Analysts, IT Professional, Entrepreneur & Consultant
  • Product Executive who has just taken the role


This is an Online Live Instructor-Led training program of 180 hours divided across 9 modules into 3 Terms, which you can complete in 6 months, with 6 to 9 hours of instructor-led sessions on weekends (Saturday + Sunday) and self-study with project work on weekdays.


The application fees and payments are non-refundable. In case of extenuating circumstances, a transfer to the next batch is possible however a batch change fee will be applicable. This transfer will be approved in genuine cases only.

Yes, you need your own laptop. The technology requirement shall be shared at the time of enrolment.

The certificate is awarded by IIM Indore and Jigsaw Academy.

Yes, part of the online classes would be taught by the expert faculty from IIM Indore.

All the requisite learning materials will be provided online through the Learning Management System. You are free to purchase any reference books or materials, as may be recommended by the faculty.

The learning material, i.e. lectures and reading content, would be available to you for 12 months after the course ends (in addition to the course duration which is 6 months).

We accept corporate sponsorships and can assist you with the process. Please contact us for details.

  • Computer System (Desktop/Laptop) in working condition with Mic and Speaker, preferably headphones with Mic.
  • Stable Internet Connection (With 50 MBPS Speed)
  • Time Commitment: 4 hours each on Saturday and Sunday; plus; 1 hour a day for reading, homework, BYOP related activities etc.
  • Be present physically and emotionally in the classes
  • Active participation, open discussions with the experts will bring the best benefit
  • Actively find avenues to apply learnings from the sessions to your work life
  • You will have lots to read – please make the time to do so
  • Contribute to community learning for the benefit of cohort through whitepapers, opinion pieces, other artifacts, forum participation etc.

Please share your feedback constantly – both the good and the bad. We promise to deliver world class training experience to our learners.

About us

  • Recognized as the No.1 institute for data science training in 2019, 2018, 2017, 2016, 2014 and 2013 & Awarded the prestigious “Partner of Excellence Award 2019” by NASSCOM
  • 400+ years of combined teaching experience & 1M+ hours of learning content viewed
  • Indian Institute of Management Indore is one of India’s most prominent business institutes, built up by the Ministry of Human Resource Development in 1996
  • Recognized as premier management institutions, comparable to the best in the world for teaching, research and interaction with industries