Program Overview

The PGCP in Product Management is India’s first program that offers a once in a lifetime opportunity to aspiring Product Managers, Product owners  & future CEOs to learn through a holistic approach to Product Management. The curriculum design & delivery follow the 5i Framework. With BYOP( Bring Your Own also focuses on the objectives of production management, functions of production management, production manager roles, and responsibilities, product manager skills, etc.

Top Skills You Will Learn

Batch Start Date: 27th November, 2021

Delivery mode: Live Online Instructor-led

Eligibility criteria:

  1. Graduation in any discipline
  2. Minimum 2 years of professional experience
  3. No prior programming skills required
What You Get From This Program

Build Product Management Skill SetBuild skills on facets of Product Management related to Product Specification, Realisation, Marketing & Manufacturing

Get Hands-on ExperienceUnderstand the life cycle of a product and learn in detail the various phases of Product Development

Learn From ExpertsLearn from the best minds to identify white spaces into which a new product can be positioned

Build A Successful Career in Product ManagementUnderstand the role of a Product Manager and its deliverables and embark on a holistic journey

Who Should Do This Program?

  • Professionals (Product Executives, Business Managers like Marketing Managers, Project Managers, etc.) from diverse backgrounds who want to become competent Product Leaders.


The curriculum of the 6-month-long PGCP-Product Management Course is developed by industry experts & IIM Indore faculty. The 5i Framework-based curriculum covers all the stages of a product lifecycle management and is supported by Projects, Interactive Case Studies sessions, Concept Development PPTs & Tech Talks by industry experts from Fortune 500 companies.

Duration: 6 Months

180 hours is divided across 9 modules

Capstone Project: 1

Assessments: 3

  • Introduction to the 5i Framework
  • Exemplar Products
  • Concept of a product
  • Product Roles
  • Success Drivers
  • Product Life Cycle
  • Basics of Consumer Research
  • Segmentation
  • Target Market Selection
  • Buy Build Partner
  • Business Model Canvas
  • Concepts of Innovation
  • Innovation Capabilities and Strategies
  • Creativity and Innovation
  • Idea Generation and Validation
  • Concept Generation and Testing
  • Internal and External Analysis (4Ps, 7S, PESTEL, 5 Forces)
  • Intellectual Property
  • Win/Loss Analysis
  • Performance Analysis
  • Business Model/Plan Analysis
  • Buyer Personas
  • User Personas
  • Design Thinking
  • Low Fidelity Prototyping
  • UX – Design and Interaction
  • Industrial Design
  • GTM 101 Principles
  • Product Positioning
  • Product Market Strategy
  • Brand Strategy
  • Product Sales Strategy
  • Product Service Strategy
  • Digital Product Strategy
  • Product Engineering
  • Strategy
  • Prototype Development
  • Testing and Validation
  • Documentation
  • Agile Product Development
  • Production Strategy
  • An introduction to Pricing Consumer View – Concepts of Reference price
  • Role of Costs in Pricing
  • Role of Value in Pricing
  • Lead Generation
  • Consultative Selling
  • Collateral and Pre-sales
  • Presentation and Demos
  • Beta Programs
  • Technology in Sales
  • Customer Acquisition
  • Customer Retention
  • Product Packaging
  • Product Launch
  • Product Distribution
  • Product Certification
  • Product Servicing Strategies
  • Obsolescence Management
  • Discontinuation Strategy
Download Course Outline

Capstone Project

BYOP: BRING YOUR OWN PRODUCT – By applying the learnings from all modules in the curriculum to the target ‘Product’, learners will gain a realistic & holistic exposure to the life of a Product Manager. Learners will be expected to bring a product idea into the class or pick from the projects we suggest.


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  • Promoted and nurtured by the Ministry of Human Resource Development
  • Recognized as premier management institutions, comparable to the best in the world for teaching, research and interaction with industries
  • Alumni status from prestigious IIM-I (NIRF Ranking 07)
  • Offers participant-centered approach to management education


  • Recognized as the No.1 institute adept at training in emerging technologies like Data Science, Product Management, Cyber Security, Business Analytics, Cloud Computing, People Analytics, Digital HR, to name a few
  • Awarded the prestigious “Partner of Excellence Award 2019” by NASSCOM


Need Expert Advice on the way forward? Talk to our Academic Counselors

What our Alumni has to say!


The ‘Bring Your Own Product’ (BYOP) feature is the keystone in this course for me, the deciding factor. Everyone teaches concepts & asks graded questions. BYOP sets this course apart from the crowd.

Malvika Sahu
Fidelity Investments

It’s always a pleasure to learn from the knowledgeable. If they are IIM faculty & Industry Experts, then the joy of learning gets more enthusiastic and interesting.

Mohammed Mazharullah
Vaya Life Pvt. Limited

‘Bring Your Own Product’ gave real exposure to the complete product life cycle, which allowed me to build my own product & grow as a complete Product Manager.

Thota Phaneendra Dev
JD Sports Fashion India LLP

The extensive curriculum & supporting tools have helped me build & fine-tune my product. ‘Bring Your Own Product’ is an excellent addition to upskilling

Praveen Kumar Velamarthi
Emirates NBD

I had an excellent experience with live classes from the expert faculty of IIM-Indore. Many thanks to the support team at Jigsaw Academy as well for their efforts

Dr. Gopalakrishnan M
R&D, Brakes India Private Limited

The 5i Framework & ‘Bring Your Own Product’ helped me analyze the industry's current trends while observing real-time examples to solidify product development concepts.“

PlasmaGen BioSciences Pvt. Ltd

The program helped me analyze the market conditions in my organization. The 5i Framework based curriculum covers all areas of the product's lifecycle to understand the target audience & marketing strategies

Devesh Singh
Waaree Energies Ltd

‘Bring Your Own Product’ provided an end-to-end approach to product development & prepared me to understand the various practices that shape a product more consciously.

Arvind N

It’s been a good learning journey with the 5i Framework & ‘Bring Your Own Product’. The program’s curriculum addresses the challenges faced by Product Managers and teaches us how to overcome them.

Ajeya Kumar BN
Diageo Business Services

This was my first experience with online live classes. The sessions were very interactive and gave us full control over our learning. Moreover, I was able to learn at my own pace

Abhijit Purkayastha
Siemens Healthineers

IIM-I faculty & industry experts have helped me understand more about the product life cycle & other processes attached to it. I strongly recommend this program to anyone passionate about product development.

Santosh P
RBL Bank

The course work involves understanding the complete product lifecycle, which is essential to my everyday line of work. The online live classes by IIM-I faculty & industry experts have been comfortable, user-friendly & educative.

Aswini Margasahayam
BSH Household Appliances Manufacturing Pvt. Ltd.

The program has given me an opportunity to build my own product from scratch, which allowed me to understand all the product development phases, different data sets, & market parameters.

Aadil Ali
Intel Technology

I was impressed with the curriculum & the vast areas that the program covers. The online class offered me the flexibility to upskill as a working professional.

Sujith David Roy
Sabre Airline Solutions

Demographics of our Product Management learners!

How to Apply?

Step 1
Check Eligibility Criteria & Fill in the application

Share basic details. Write a short note & upload your resume. Pay application fees INR 1,000 & submit

Step 2
Talk to our Admission Counsellor

Talk to our Academic Counsellor, who shall resolve any query regarding the program & admission process.

Step 3
Test: The Product Manager in You

Understand the strengths you have that will make you a great Product Manager

Step 4
The Counselling

Attend a counseling session with our Academic Experts

Step 5
Admission Letter

Upon clearing the interview with Academic Experts, you’ll get your admission letter

Step 6

Pay the Admission fees to enroll for the program

INR 2.8 Lakhs + taxes

USD $5,400

Avail 0% interest loans*. Talk to our admission counselors to know more.

Subject to eligibility criteria & sole discretion of the loan partner. Other T&C apply

Need assistance?

Request Callback


The Postgraduate Certificate Program in Product Management has the following eligibility criteria:

  1. Graduation or Post Graduation with minimum 50% from an accredited institution
  2. At least 2 years of professional experience in any domain or industry

You can attend the program if you are a:

  • Professional with at least 2 years of work experience
  • Business Manager like Marketing Manager, Production Manager, Project Manager, Sales Manager, Analysts, IT Professional, Entrepreneur & Consultant
  • Product Executive who has just taken the role


This is an Online Live Instructor-Led training program of 180 hours divided across 9 modules into 3 Terms, which you can complete in 6 months, with 6 to 9 hours of instructor-led sessions on weekends (Saturday + Sunday) and self-study with project work on weekdays.


The application fees and payments are non-refundable. In case of extenuating circumstances, a transfer to the next batch is possible however a batch change fee will be applicable. This transfer will be approved in genuine cases only.

Yes, you need your own laptop. The technology requirement shall be shared at the time of enrolment.

The certificate is awarded by IIM Indore and Jigsaw Academy.

Yes, part of the online classes would be taught by the expert faculty from IIM Indore.

All the requisite learning materials will be provided online through the Learning Management System. You are free to purchase any reference books or materials, as may be recommended by the faculty.

The learning material, i.e. lectures and reading content, would be available to you for 12 months after the course ends (in addition to the course duration which is 6 months).

We accept corporate sponsorships and can assist you with the process. Please contact us for details.

  • Computer System (Desktop/Laptop) in working condition with Mic and Speaker, preferably headphones with Mic.
  • Stable Internet Connection (With 50 MBPS Speed)
  • Time Commitment: 4 hours each on Saturday and Sunday; plus; 1 hour a day for reading, homework, BYOP related activities etc.
  • Be present physically and emotionally in the classes
  • Active participation, open discussions with the experts will bring the best benefit
  • Actively find avenues to apply learnings from the sessions to your work life
  • You will have lots to read – please make the time to do so
  • Contribute to community learning for the benefit of cohort through whitepapers, opinion pieces, other artifacts, forum participation etc.

Please share your feedback constantly – both the good and the bad. We promise to deliver world class training experience to our learners.

We do NOT provide any discounts as the programs we offer are university programs. But from time to time, we do run some early bird offers for limited seats.

Further, do note that learners can avail of a bursary adjustment/waiver in case of an upfront lump sum fee payment. Do feel free to talk to our academic counselors to know more.

Only the participants who complete the program successfully will be eligible for the Executive Education Alumni status of IIM Indore.

Participants who have successfully completed the program need to apply separately to register their name with IIM Indore Executive Education Alumni along with the necessary fee of Rs.1,000/- per person (for two years) and Rs. 10,000/- per person (for Lifetime).

The benefits of IIM Indore Executive Education Alumni include the following:

  1. a) Subscription to the brochures and newsletters from IIM Indore
  2. b) Access to the IIM Indore Campus Library (on-site access only)
  3. c) Official email ID of the institute

Yes, everyone who enrolls in the program gets to be a part of the IIM Indore on-campus visit. However, due to COVID -19 crisis, batch immersions and campus visits are not a part of the course till further notice.

About us

  • Recognized as the No.1 institute for data science training in 2019, 2018, 2017, 2016, 2014 and 2013 & Awarded the prestigious “Partner of Excellence Award 2019” by NASSCOM
  • 400+ years of combined teaching experience & 1M+ hours of learning content viewed
  • Indian Institute of Management Indore is one of India’s most prominent business institutes, built up by the Ministry of Human Resource Development in 1996
  • Recognized as premier management institutions, comparable to the best in the world for teaching, research and interaction with industries