Program Overview


The Postgraduate Certificate Program in Product Management from IIM Indore and Jigsaw Academy is a 6 months comprehensive program with online live sessions offers a unique approach to learning Product Management where you will learn to build your idea into a product, develop its road map and take it through various stages of the Product Development life cycle. The curriculum of this program, curated by experts, is supported by Projects, Case Studies, Industry Sessions, and Batch Immersion with campus visits to IIM-Indore.

In any organization, Product Managers are the glue that binds the many functions that touch a product—engineering, design, customer success, sales, marketing, operations, finance, legal, and more. They not only own the decisions about what gets built but also influence every aspect of how it gets built and launched. The role of the Product Manager is expanding due to the growing importance of data in decision making, increased customer and design focus, and the evolution of software development methodologies.

Why Postgraduate Certificate Program in Product Management?

For professionals who are interested in building their careers in the domain of Product Management, this 6 months online program will equip them with a fundamental understanding of various stages of the Product Development life cycle.

Program Delivered and Certified by IIM Indore & Jigsaw Academy


180 hours of instructor-led concept development and mentorship with Industry Experts



Course & Modules divided in 3 Terms across 6 Months

Interactive discussions on 10+ Local but Global Case Studies taken from real-world scenarios

BYOP (Bring Your Own Product) to develop your idea into a product and take it through the Product Development Life Cycle

Jigsaw Academy

E-meet/Interact with Product Experts from Fortune 500 Companies

Batch Immersion at the end of program for peer-to-peer learning and project presentation

Alumni Status of Leading Institutes in India, IIM Indore & Jigsaw Academy


The curriculum is based on the 5i Framework which covers all the key stages of a product’s life cycle i.e. IDEATE, INNOVATE, IMPLEMENT, INDUSTRIALIZE, and IMPROVE. The Online Live Instructor-Led training program comprises 180 hours of training along with Projects, Case Studies, Industry Sessions with Product Experts, and Batch Immersion and can be accessed from anywhere in India or the world.

180 hours is divided across 9 modules (that is in turn divided into 3 terms), and can be completed in 6 months with 4.5 hours of instructor-led sessions on weekends (Saturday + Sunday) and self-study with Project work on weekdays.

  • Understand the role of a Product Manager and its deliverables
  • Understand the life cycle of a product
  • Learn in detail the various phases of Product Development
  • Learn to identify white spaces into which a new product can be positioned
  • Understand the role that various functions like R&D, Engineering, Manufacturing, Sales, Marketing, and Finance play in releasing a new product into the market
  • Build skills on facets of Product Management related to Product Specification, Realisation, Marketing, Sales, and Manufacturing, amongst others
  • Understand the basics of Product Costing and Pricing

The 5i Framework Of Product Management are: 

  • Idea Generation and Validation
  • Market Validation
  • Target Pricing Decisions
  • The First Product Prototype
  • Draft Market Strategy
  • Strategies for Marketing, Branding, Sales and Service
  • Final Product version
  • Manufacturing, Marketing, Sales, Distribution, and Support
  • Continuous Improvement based on End-user Feedback, Cost Optimization, and Technology Obsolescence

IIM - Indore Certificate

With the objectives of imparting high-quality management education and training, the Department of Higher Education, Ministry of Human Resource Development, Government of India established the Indian Institute of Management Indore as an Institutions of Excellence. 

These Institutions are recognized as premier management institutions, comparable to the best in the world for teaching, research, and interaction with industries.

Established in 1996, Indian Institute of Management Indore (IIM Indore) has been a leader in the field of management education, interfacing with the industry, government and PSUs. It is promoted and nurtured by the Ministry of Human Resource Development, Government of India and is an institute of national importance under the Indian Institutes of Management Act 2017.



The curriculum of the intensive 6 months online live instructor-led Postgraduate Certificate Program In Product Management has been developed by industry experts and professors from IIM Indore, who have worked on various projects with diverse clients across different industries, delivering the best products for 20 years. The curriculum is based on the 5i Framework, which covers all the key stages of a product’s lifecycle.

 The program comes with mentoring sessions by professors & industry experts, interactive case studies sessions, concept development PPTs & Tech Talks by industry experts from Fortune 500 companies. 

  • Introduction to the 5i
  • Framework
  • Exemplar Products
  • Concept of a product
  • Product Roles
  • Success Drivers
  • Product Life Cycle
  • Basics of Consumer Research
  • Segmentation
  • Target Market Selection
  • Buy Build Partner
  • Business Model Canvas
  • Concepts of Innovation
  • Innovation Capabilities and Strategies
  • Creativity and Innovation
  • Idea Generation and Validation
  • Concept Generation and Testing
  • Internal and External Analysis (4Ps, 7S, PESTEL, 5 Forces)
  • Intellectual Property
  • Win/Loss Analysis
  • Performance Analysis
  • Business Model/Plan Analysis
  • Buyer Personas
  • User Personas
  • Design Thinking
  • Low Fidelity Prototyping
  • UX – Design and Interaction
  • Industrial Design
  • GTM 101 Principles
  • Product Positioning
  • Product Market Strategy
  • Brand Strategy
  • Product Sales Strategy
  • Product Service Strategy
  • Digital Product Strategy
  • Product Engineering
  • Strategy
  • Prototype Development
  • Testing and Validation
  • Documentation
  • Agile Product Development
  • Production Strategy
  • Product Costing and Pricing
  • Pricing Strategy
  • Pricing Models
  • Target Pricing
  • Lead Generation
  • Consultative Selling
  • Collateral and Pre-sales
  • Presentation and Demos
  • Beta Programs
  • Technology in Sales
  • Customer Acquisition
  • Customer Retention
  • Product Packaging
  • Product Launch
  • Product Distribution
  • Product Certification
  • Product Servicing Strategies
  • Obsolescence Management
  • Discontinuation Strategy

Want to know more? Download the Course Outline


The Postgraduate Certificate Program in Product Management not only focuses on concept building exercises and assignments but also includes hands-on practice and application with the help of case studies. These case studies are real-world scenarios that have been adapted in the course looking at the current scenario of the industries to trigger ideation and adoption of successful processes to launch successful-looking products. 

BYOP: Bring Your Own Product – Capstone Project

The job role of Product Managers spans across a wide range of profiles with different focus areas, depending on the product they are responsible for and the industry they operate in. It could be closer to that of a ‘Technologist’ if the focus area is on building innovative technology solutions. Or it could be more of a ‘Generalist’ role that requires the person to have technical depth at the same time, be business savvy if the focus area is on B2C products. And finally, the job role of a Product Manager could also be completely business-oriented where she/he needs to maximize specific business metrics. Because of this diverse range of possible roles, it is imperative to personalize the application of the learnings from the curriculum for each learner. In order to do this, each learner will choose a target ‘Product’ to be used as a common persistent theme for various activities and assignments during the program.

By applying the learnings from all modules in the curriculum to the target ‘Product’, learners will gain a realistic and holistic exposure to the life of a Product Manager, customized to his/her area of focus. In addition to this, students will be expected to bring a product idea into the class. This product idea will be used by the student to practice all the concepts that they learn during classroom sessions. E.g. to conduct a market survey, or to conduct a competition analysis, etc with the guidance of our faculty.

The Product idea can be one of the three types mentioned below:

  1. Software Products

  2. Consumer Devices

  3. Service as a Product

1. Software Products

E-Learning platform for K12 education: The product will comprise a client-side and a server-side application. It will help schools connect with students to provide online learning opportunities.

State-level hospital information system: This product will primarily be used by state governments to enable real-time monitoring of the functioning and usage of hospitals for both private and public sectors.

New age email client for work: An AI-based email client that provides an integrated approach to productivity for working professionals. This product will not only help a professional be more productive but will also assist in planning the day better and fruitful.

Here are a few other samples of BYOP under Software Products – Accounting SW for SME sector, Working-at-a-distance, Personal E-Learning Platform, Elders-at-a-distance, From Farm-to-Fridge, Personal Finances Tracker and Planner, Mall Maintenance, Smart Photo Editing Software for common user, A new Mobile phone OS

2. Consumer Devices

Smartphone for the rural market: A smartphone that is competitively priced and supports the need of users from rural areas.

Dumb-to-Smart: A device that converts any obsolete TV to a smart TV, intuitive enough to be used by people from all age groups. It will be capable of accessing the internet and popular apps like Netflix, Amazon, etc.

The room projector: An LED-based projector that can be used to project laptop/mobile-device screens onto a wall (in a home environment).

Here are a few other samples of BYOP under Consumer Devices – Smartphone for Senior citizens, E-Free Kook, Natural Language Translator, The ultrasonic vessel cleaner, The Sanitizer, The Universal Remote, The Entertainer

3. Service as a Product

Home Alone: A service that guarantees care for the elderly who are self-reliant and living by themselves.

The Granny: A service that targets expecting mothers. It will support the expecting mother through the pregnancy until a year after delivery. Needed for nuclear families who do not have the advantage of elders living with them. Enabled by home diagnostic equipment.

Tuition Master: An AI-powered service that allows children to have additional tutoring in classes 9, 10, 11 and 12

Here are a few other samples of BYOP under Service as a Product – Off-grid Power, The Step-child, The roof-top Maali, Off-grid Electricity, The rented car that’s your own, The Online-Persona, Man-Friday, Health Buddy for weight loss

Note: As mentioned earlier, you can bring your own product idea. However, we will help you with projects too. Sharing a few examples from each category.


Our faculty for the program, composed of expert professors from IIM Indore and the accomplished experts from Jigsaw Academy, is truly world-class with tremendous experience in this space.

  • PGPDM Instructor
    Vikas Goyal

    Associate Professor of Marketing, IIM Indore

  • PGPDM Instructor
    D. L. Sunder

    Professor of Strategic Management and Entrepreneurship, IIM Indore

  • PGPDM Instructor
    Dr. Jayasimha K.R

    Professor of Marketing, IIM Indore

  • PGPDM Instructor
    Subin Sudhir

    Associate Professor of Marketing, IIM Indore

  • PGPDM Instructor
    Prof. Sanjeev Tripathi

    Associate Professor of Marketing, IIM Indore

  • PGPDM Instructor
    Dr. Sabita Mahapatra

    Professor of Marketing, IIM Indore

  • PGPDM Instructor
    Aditya Billore

    Associate Professor of Marketing, IIM Indore

  • PGPDM Instructor
    Prof. Manoj Motiani

    Associate Professor of Marketing, IIM Indore

  • PGPDM Instructor
    Prof. Abhishek Mishra

    Professor of Marketing, IIM Indore

  • PGPDM Instructor
    Bhaskaran Srinivasan

    Director (Academics), Manipal Global Education Services

  • PGPDM Instructor
    Sreekanth Moni

    Head of Programs, Enterprise Solutions, Manipal Global Education Services

  • PGPDM Instructor
    Muralidhar Koteshwar

    Founder, Usability Consulting India, MD – MentorCloud, Director Onya Digital

  • PGPDM Instructor
    Dr. Bakthavathsalu Mannan

    Consultant Intellectual Property

  • PGPDM Instructor
    Ruchi Tandon

    L&D Consultant



As per a report by NASSCOM, India is now the fourth-largest base for new businesses in the world, with over 3,100 tech start-ups, and the number is set to touch 11,500 by 2020.

 Professionals with proficient Product management skills have growth opportunities in different sectors like IT/ITES, E-commerce, Retail, Consumer Goods, Healthcare, Travel & Hospitality, Banking & Insurance, EdTech, Consumer Goods and Fintech (including Payment gateways), to name but a few.

After successful completion of the course, learners can build their careers as Associate Product Manager, Senior Product Manager, IT Product Manager, R&D Manager, Product Analysts & Consultants, Product Marketing Manager, Product Designer, Product Owner & Category Head. 

There are more than 20,000 active jobs available on job portals like Naukri, Shine, Glassdoor, Indeed, LinkedIn, Monster, Michael Page, etc.

According to a survey analysis conducted by, an entry-level Product Manager with less than 1-year experience can expect INR 5-6 lakhs annually, whereas the average industry salary for professionals with 2 to 4 years of experience is INR 9+ lakhs annually, and with more than 4 years of experience it is INR 14 lakhs annually.


Admission Criteria

The Postgraduate Certificate Program in Product Management has the following eligibility criteria:

  1. Graduation or Post Graduation with minimum 50% from an accredited institution
  2. At least 2 years of professional experience in any domain or industry


  • Tuition Fees: INR 2.8 Lakhs + taxes
  • The payment of the program fee is applicable through a Cheque, DD, Net Banking, Credit or Debit Cards


The Postgraduate Certificate Program in Product Management has the following eligibility criteria:

  1. Graduation or Post Graduation with minimum 50% from an accredited institution
  2. At least 2 years of professional experience in any domain or industry

You can attend the program if you are a:

  •  Professional with at least 2 years’ of work experience
  •  Business Manager like Marketing Manager, Production Manager, Project Manager, Sales Manager, Analysts, IT Professional, Entrepreneur & Consultant
  • Product Executive who has just taken the role

This is an Online Live Instructor-Led training program of 180 hours divided across 9 modules into 3 Terms, which you can complete in 6 months, with 6 to 9 hours of instructor-led sessions on weekends (Saturday + Sunday) and self-study with project work on weekdays.

The application fees and payments are non-refundable. In case of extenuating circumstances, a transfer to the next batch is possible however a batch change fee will be applicable. This transfer will be approved in genuine cases only.

Yes, you need your own laptop. The technology requirement shall be shared at the time of enrolment.

After the successful completion of the course, the candidate will be awarded a joint certificate from IIM Indore and Jigsaw Academy.

Yes, part of the online classes would be taught by the expert faculty from IIM Indore.

All the requisite learning materials will be provided online through the Learning Management System. You are free to purchase any reference books or material as may be recommended by the faculty.

The learning material i.e. lectures and reading content would be available to you for 12 months after the course ends (in addition to the course duration which is 10-11 months).

We accept corporate sponsorships and can assist you with the process. Please contact us for details.



For any queries regarding admissions, or to establish industry or academia relationships, or additional assistance, reach out to us at or +91 7829697000.



Indian Institute of Management Indore Prabandh Shikhar, Rau-Pithampur Road Indore , Madhya Pradesh, India – 453556

corporate address 2

Bangalore – Jigsaw Academy, 308, 3rd Floor, 100ft Main Road, Indiranagar, Bangalore, Karnataka – 560038