The course contains 4 modules.
Most students are able to complete all modules in 8 weeks or less
CASE STUDIES COVERED
Every case study gives you a chance to work on large, real-life business data sets in the advanced Jigsaw lab.
Tracking retail through numbers.
Build a scorecard for the merchandising function-head that shows a drilldown business view of all the categories sold. Apply retail business logic to come up with the appropriate metrics to view the business. Use the built scorecard to make business-level recommendations for the merchant.
Shop for your best customers.
Arrive at a customer value analysis for a seafood retailer to help him identify his most profitable customer segments to target. Apply RFM methodology on the customer data and offer the retailer a set of choices based on the type of retail strategy he wants to take.
Decoding sales through baskets.
Learn case-by-case, the building of association rules and discriminating good rules from bad. Through this real-world case study, understand the impact of market basket analysis on a retailer's strategy.
Marketing mix – redefined for retail.
Get a step-by-step introduction of the various marketing variables arising in the retail-marketer's context, followed by an exposition on the typical market mix modeling technique on these variables and its impact on the marketer's decisions.
Dinner shopping leads to retail insights.
Build a promotion program for a Mumbai food-retail chain by segmenting the stores on the basis of their propensities for different categories under promotion. Employ clustering technique, covering attributes from historical trade and site-characteristics of the store.
WHAT YOU GET
Since this is a video-based course, there are no live classes. You get to study at your convenience, and learn at a pace that you are comfortable with.
Pre-recorded video lectures
You get to view 36 hours of pre-recorded video lectures & 10 hours of pre-recorded classroom training, as many times as you wish to.
Jigsaw Learning Centre
Gain free access to a variety of supplemental resources like handouts, reference material, guides, lecture transcripts and student forums – for a period of 6 months.
Your work is demanding and the timings are fluid – reason why the highly qualified Jigsaw faculty are available when you need them. Get your doubts solved any time via email, phone or chat, for a period of 6 months.
Access to a cloud-based solution, for hands-on experience with real-life business data using the latest analytical tools – for a period of 6 months.
This advanced certification will help you learn how to gleam insights from huge retail data sets. After completing the course, you would also have developed your domain knowledge in retail.
The course provides a framework within which one can develop his or her thinking on any key analytic business challenge with a view to identifying the right solution.
There is nothing comparable to the Retail Analytics course anywhere. Anyone looking to enter into retail should go through this course.