Categories: Retail analytics

The discount folly

Snehamoy wrote about the effect on brand equity of offering discounts on a regular basis. We got some great responses to the article. Now the “Smart CEO” magazine has published the same article here.

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Interested in a career in Retail Analytics? Explore Jigsaw Academy’s Retail Analytics Course.

Jyotsna

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