Traditional Matchmakers Forced to Retire as Data Plays Matchmaker
It seems that marriages are no longer made in heaven. Traditional matchmakers are fighting stiff competition from guess what? Yes. It’s Data analytics. Take a look at a really interesting article by Jayaram K Iyer, Chief Strategy and Analytics Officer, Matrimony.com titled Marrying Big Data Analytics with Online Matchmaking in India published in Smarter Planet, that talks about how data analytics is used to help people find life partners.
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