Expert Speak: Analytics at Big Basket

Analytics drives processes and growth of hundreds of tech companies out there. Netflix uses analytics in its operations, Chai point uses it for stock replenishment, and even the popular online dating app – OKCupid – uses analytics to find your matches. In the bandwagon of companies and services that rely on analytics for customer experience and optimization of processes is the popular e-commerce platform for groceries – Big Basket. The online retail giant that operates in major Indian cities also makes extensive use of analytics and Big Data for distinct purposes. In an interview with the Pooja Ravishankar, the marketing manager at Big Basket, she shares how analytics plays a crucial role in their operations and in delivering a better customer experience. She reveals on data points on the website and sheds light on how every point collects data with valuable insights. You can check out the quick interview here: https://www.youtube.com/watch?v=hWAJfe7DCoo Also Read  How To Build a Career in Data Science? 5 Skills You Need to Know to Become a Big Data Analyst  

Jyotsna...

March 29, 2017

Analytics Evangelist at Adobe, Brent Dykes talks about The One Thing a Hiring Manager Looks for in a Web Analyst

  We would like to introduce you to Brent Dykes , the Analytics Evangelist at Adobe who is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. Brent is the author of several interesting articles on the Adobe blog and other publications, on web analytics. Today, we would like to share the one that is very relevant for those exploring a career in Web Analysts . Titled ‘The Most Sought-After Trait for a Web Analyst’, the article goes on to explain the one critical trait a recruiter would look for in a web analyst. (more…)

Sanchita Lobo...

July 15, 2015

What’s Exciting, Useful and Gives you Exactly the Kind of Information You Need to Hear?

  Its Social Media(SM) Day! Of course SM needs a dedicated day of it’s own! In so many ways, SM has changed the way we live, communicate and do business. It has brought the world closer. So many of us use some form of social media or the other everyday, to voice our opinions, protest, say hi to our loved ones, submit a report to our boss, or even market our business. We are an impatient society, hungry for social contact and social media platforms are proving that indeed our souls are thriving in cyber space. (more…)

Jyotsna...

June 30, 2015